AMSURG-sponsored market research was featured in the September 2014 issue of Outpatient Surgery Magazine.
As part of ourcommitment to being the technology leader in outpatient eye surgery, AMSURG commissioned market research to learn more about the motivations of patients who choose laser cataract surgery. The research results were featured in the article, titled “What Motivates Patients to Choose Laser Cataract Surgery?”, which revealed:
- Optometrists and family/friends/co-workers were important referral sources
- Ophthalmologist support was essential in influencing the decision
- Perceived value was usually more important than cost in the decision making process
- Patient satisfaction was high
More than 500 ophthalmologists currently choose to perform procedures at about 65 of AMSURG’s 240+ surgery center locations around the country. AMSURG has invested in 18 femtosecond lasers to date and more than 5,000 laser assisted cataract surgeries have been performed in AMSURG centers.
Contact us to learn more about how an AMSURG partnership and our specialized services, including the laser cataract surgery program, can help you and your surgery center prosper.