Case Study

Referring Physician Marketing Increases Endoscopy Centers’ Volume by 1,800+ Procedures, Generating 187 Percent ROI

Center Challenges

Six AMSURG-affiliated gastroenterology outpatient endoscopy centers associated with Arizona Digestive Health have 35 physician partners in Phoenix, AZ, and see more than 38,000 patients each year with the assistance of Ground Force, AMSURG's referring physician marketing program.


1,800+ increase in procedure volume over a two year period

187% ROI based on procedure growth and increased net profit


Download this case study to learn how AMSURG achieved these results.

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